![]() Competitors’ menu and overall official account usability.Audit of the key content pillars, tone of voice, content formats, and top performing posts from to compile the standard of what’s out there within WeChat.Quantitative and qualitative data including views, comments, likes, wows to illustrate share of voice of each player to provide a detailed comparison of the landscape. ![]() To do so, it is important to examine the activity and performance of your competitors on WeChat. ![]() WeChat subscription accounts are gathered in a separate folder where accounts are shown according to an algorithm (most often read accounts) compared to the chronological order before. WeChat service Accounts have the same priority as a user’s contacts in terms of notification status and appear on the main page in chronological order. WeChat service and subscription accounts offer very different user experience hence the user journey and landing on the article vary. There are mainly 2 types of Official Account: WeChat Service Account & WeChat Subscription Account.
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